Digital Marketing / Advertising / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a number of jargon for most of your companion who hear it and use it to convey their minds. What exactly is digital marketing and what part of it vital for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in fact marketing of marketing onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is this method. That is what Online marketing was. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing is really a wider concept accompanied by social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing with the exception social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It may be a way to get higher rankings in the search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it can help stand out on the list of sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these people so as whenever pests are not reminding them regarding their visit to managing costs.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a huge digital / Web site experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771